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Should Morgan Wilshire Be the Model Firm for Partnerships?

By Rob Sutter


It's been said that imitation is the sincerest form of flattery and I'm sure that the same clich can be used in business. Take, for instance, Morgan Wilshire. The investment firm might not seem like it at first glance, there is a model to be followed. There have been many partnerships made on this broker-dealer's part and it has resulted in a stronger all-around firm. Sometimes the best partnerships can create the strongest business and this can be directed, to a great extent, to M.W.S.

Morgan Wilshire was responsible for many partnerships made with companies along the lines of the Girl Scouts Cookie Program, Adelphi University and St. Jude Children's Hospital. This is a collective roster, to say the least, but many positives have come. Whether it came from free cookies coming from the Girl Scouts, which is something that I am certain not many would associate broker-dealers like M.W.S. with, or involvement at job fairs, the firm has had plenty of business. The results of these collaborations, for the most part, have been rather successful and the benefits have been made clear.

Morgan Wilshire wouldn't be the only entity to make partnerships with unlikely companies, either. World Wrestling Entertainment has recently joined up with the Susan G. Komen for the Cure Foundation. Putting together a professional wrestling organization with a breast cancer awareness organization doesn't seem like the most unlikely fit. However, it has worked and many of the talents working for the WWE have sported pink arm and wristbands in dedication to the cause.

What about partnerships made in the way of video games? Nintendo and Capcom have come together with their respective characters, Professor Layton and Phoenix Wright. Both of them heroes in their own puzzle and logic-based series of games, it seems like a genuine fit. The unlikely part comes from their divergent personalities, Layton being more cool-headed under pressure unlike the hotheaded lawyer Wright. It seems like a crossover game has made strides overseas in Japan, so who's to say it won't reach the States later on down the road?

Morgan Wilshire cannot stake the claim that it was the only company to ever partner up with an unlikely ally and it will not be the last. This is not necessarily a bad thing, since the firm came away much more successful because of those partnerships. Other companies have conducted similar practices and they have seen similar results, too. Yes, sometimes we look for the most obvious choices but in cases such as these, maybe the most obvious pick isn't exactly the right one.




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Ditulis oleh: Unknown - Sunday, October 28, 2012

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